Step 5: Establish the Strength of Each Factor

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Course Progress: 

(This Step to Be Completed by Client)

Based upon the number of Factors involved, Dynamic Decisions will generate a questionnaire that is specific to your client’s decision. The questionnaire will ask the client to evaluate which Factor is more important, as well as how much more important it is in relation to the other Factor(s). The questionnaire includes every possible combination of the available comparisons so that each Factor is measured against every other Factor one (1) time in the decision.

Example
Assume that letters A, B, C, D & E represent Factors in a decision

Each green box containing a check-mark in Diagram 1 above corresponds to the comparisons that the Client is asked to make, such as

A—-B – which Factor is more important, and by how much?

A—-C – which Factor is more important, and by how much?

A—-D – which Factor is more important, and by how much?

A—-E – which Factor is more important, and by how much?

B—-C – which Factor is more important, and by how much?

B—-D – which Factor is more important, and by how much?

B—-E – which Factor is more important, and by how much?

C—-D – which Factor is more important, and by how much?

C—-E – which Factor is more important, and by how much?

D—-E – which Factor is more important, and by how much?

The boxes shaded red in Diagram 1 represent comparisons that do not need to be made because they would be comparing Factors against themselves:

A—-A

B—-B

The boxes shaded yellow in Diagram 1 represent the reciprocal of comparisons already made. For instance:

B—-A has already been answered as A—-B

C—-A has already been answered as A—-C

*The output (i.e. results) for the force of each Factor upon the decision is synthesized by the Dynamic Decisions software. This is based solely on the judgments/simple decisions made by the client during this stage of the process.

*The results that you and your client can expect to see will demonstrate how much weight each Factor has on the decision.


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